Targeting new movers presents a prime opportunity for engagement as they are actively seeking products and services for their new homes. By reaching out to them early, businesses can position themselves as the go-to providers for their needs, leading to high engagement and potential loyalty.

New movers typically look for furniture, home décor, home security systems, new local service providers like dentists and restaurants, and other essential home-related services. This wide range of needs creates opportunities for various businesses to connect with them.

Research indicates that 90% of new movers are open to trying new brands or companies. This high likelihood of experimentation makes them a valuable audience for businesses looking to acquire new customers and capture market share.

New movers exhibit high intent to purchase because they need to settle into their new homes and neighborhoods. With the immediate challenges of moving behind them, they are ready to invest in products and services that improve their living situation, leading to significant spending.

Businesses can leverage new mover data to create personalized marketing strategies tailored to the demographics, preferences, and behaviors of this audience. Utilizing multi-channel approaches such as email, direct mail, and social media can enhance engagement and conversion rates, as 76% of consumers prefer brands that offer personalized experiences.